(0) comments.

I've always been an advocate of saving the environment, so when the topic was first released, I knew I wanted to do something to do with Global Warming.

I did some research on the posters that were already present.



I realised that something that was common in all those posters are:

1. Use of the image of a globe, either in flames or replaced with rubbish.
2. Use of industrial smoke and factories to represent greenhouse effect.
3. Use of a hand to represent our responsibility as a citizen.

I knew I didn't want to do all those things, especially when as a student, it would be impossible for me to take a photo of the Earth, etc.

I wanted to have these elements:

1. It is our responsibility.
2. What happens to the Earth happens to us.
3. The warming effect.

Idea 1



A vectorized melting earth.

Idea 2



The sun shining really brightly on the girl and the girl's hair bursting out in flames to signify the effect of global warming being a direct issue to us.

Idea 3



I decided to take a more individual approach to the matter. To make it more identifiable with the audience, I thought of the idea of a flaming girl. Flaming up because of the burning earth. And specks of fire in the air, just a girl burning.


Idea 4



A girl directly under the sun and burning under it.


In the end, I chose idea 3 because I think it is the most effective in creating interest in looking at the words. It might not directly link to the idea of global warming but it captures the attention of passerbys because people usually are able to identity with faces.



This is effective in the more individualistic culture that we have now. And the tagline is "If the earth burns, we'll burn too. Stop Global Warming". Short concise and tells the idea.